been some inquiry and confusion about pricing on the GetFeetWet website
regarding discrepancies on the prices that are indicated on a product page
and the price that is reflected on shopping cart after the product is
added. It may best to explain what is causing this discrepancy.
There are several prices that may be displayed or the users may see when
shopping on the site.
1) List Price (MSRP) = this price is supplied by some
manufacturers to indicate what typically the manufacturer will sell a
product if purchased direct from them. The list price is typically the
highest price when compared to other prices that is associated with
product. List Price is also sometimes referred to as the Manufacturer
Suggested Retail Price (MSRP). Typically, shoppers are not interested in
the List Price since they are looking to buy below this price.
2) Minimum Advertised Price (MAP) = imposed by some
manufacturers that demands that dealers should not show the price of a
product below the MAP price. For products that have MAP, the product page
will show the MAP price which typically is lower than the List Price but
higher than the actual price the dealer is offering to sell the product.
The shopper/client has to add the product to a shopping cart to see the
actual Dealer Offer price.
3) Dealer Offer Price = this is the actual price the
shopper/client will be paying to buy the product. This price is typically
lower than both the List Price and MAP. Dealer Offer Price is the price
the shopper/client should really be interested in.
For products with MAP, the product has to be added to cart to see the
Dealer Offer Price. For products that have no MAP, the price displayed on
the product page is the same as the price that will show in the shopping
cart. Unfortunately, the shopper/client cannot really tell if the product
has MAP, so the shopper/client should always add the item to cart to see
the actual Dealer Offer Price.